Hello, SaaS Founders and Experts 👋,

Welcome to another insightful edition of the Operating System Newsletter by Liberate Labs!

The startup ecosystem is going through a major change and the name of this change is Artificial Intelligence. 

As time passes more and more companies have started to integrate a GEN AI model into their offerings, especially SaaS products. 

This newsletter aims to keep you updated with the latest developments and offers powerful strategies to navigate through this paradigm shift.

Let’s dive in!: Subscribe

1. Must Reads This Week 📰

ChatGPT is becoming dangerous, Tiktok is adopting AI faster than ever and regulations are in motion. 

Let’s check them out one by one. ⚡⚡⚡:

TikTok Adds New Gen AI Video Creation Tools for Marketers

TikTok has introduced a new AI tool, Symphony Creative Studio, designed to help marketers generate TikTok-friendly video clips. 

By inputting product descriptions or URLs, the tool can create videos based on top-performing TikTok trends using images, sounds, and avatars from licensed partners. 

It also includes digital avatars for narration and allows content creation in different languages. 

This tool is part of TikTok’s growing suite of AI features, including script generation and image creation, aimed at simplifying video creation for brands without requiring specialized knowledge.

EU introduces draft regulatory guidance for AI models

The EU has released the “First Draft General-Purpose AI Code of Practice,” aimed at creating regulatory guidance for AI models. 

The draft focuses on compliance, copyright laws, and systemic risk mitigation, with a taxonomy of risks like cyber threats and disinformation. 

The document also proposes safety frameworks and encourages collaboration with experts. The final version is due by May 2025, aiming to set a global benchmark for responsible AI development and deployment.

ChatGPT can now read some of your Mac’s desktop apps

OpenAI’s ChatGPT desktop app for macOS now integrates with coding apps like VS Code, Xcode, and Terminal through its new Work with Apps feature. 

Developers can send code directly to ChatGPT for analysis without copy-pasting, streamlining workflows. 

While it can’t yet write code within apps, this tool leverages macOS’s accessibility API to provide context-aware assistance. 

Currently focused on coding, OpenAI plans to expand to text-based apps, marking a step toward building versatile AI agents capable of working across app ecosystems.

The future is going to be exciting.

2. SaaS Essential of the Week ⚙

As a founder sometimes, it becomes difficult to understand how users interact with your SaaS product. Without actionable insights, you risk losing customers to churn, wasting resources on underused features, and slowing your growth. Guesswork won’t cut it in a competitive market.

With Mixpanel, you gain real-time insights into user behavior, pinpointing drop-offs, identifying high-value features, and analyzing retention. 

Its behavioral analytics and funnel visualization enable you to make data-driven decisions that improve user engagement and retention. 

Mixpanel helps you reduce your dependency on plain intuition and helps you turn raw data into actionable growth strategies, ensuring your product meets user needs and stays ahead of the competition.

Note: This is not affiliated with Liberate Labs. Do your own diligence before making any transaction.

3. Insight of the Week by Central Reserve of St. Louis 💡

 Generative AI is setting new records in adoption speed. Within just two years of ChatGPT’s launch, nearly 40% of U.S. adults (ages 18–64) reported using generative AI, with 10.6% employing it daily at work. This adoption rate surpasses the personal computer and internet milestones, showcasing its potential as a general-purpose technology.

Users leverage generative AI for diverse tasks, from writing communications (57%) to data analysis (37%), reflecting its versatility. Studies reveal a productivity boost of up to 25% in task efficiency, signaling its profound impact on labor productivity and innovation across industries.

The data shows that it has become essential for businesses and professionals to integrate generative AI tools into their key offerings to stay competitive in an evolving technological landscape.

4. Growth Idea of the Week: ‘Land and Expand’ Strategy 🔥

Retention is no longer about keeping customers; it’s about involving them. 

Building a community isn’t just a support strategy—it’s a co-creation opportunity. Instead of traditional user groups or forums, you can encourage your customers to shape your product’s future.

But the question is “How”?

Host co-design workshops or hackathons where customers can ideate features alongside your team. Encourage peer-to-peer mentoring within the community to elevate expertise organically. Create spaces for storytelling, where users share their personal success stories with your product.

When customers see themselves as co-creators, loyalty deepens. They aren’t just using your product—they’re helping build it, ensuring they never look elsewhere.