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GTM 🚀
Source: How Superhuman Built an Engine to Find Product Market Fit
Superhuman’s Engine for Product Market Fit
“Founder and CEO Rahul Vohra developed a process to measure product/market fit, segment users, and create a roadmap to increase the score, which ultimately led to a significant increase in user satisfaction and growth for Superhuman.”
How to Do Your GTM Strategy Right
Saas founders, you might be doing your go-to-market (GTM) strategy wrong. Let’s do it effectively.
Importance of Knowing Your Customers
“Creating a successful, scalable product without knowing your customers uncomfortably well is impossible.
EXTRA: Community-As-Growth-Lever
Scaling Up Your Developer Community
“By collaborating with industry influencers, other startups, and tech companies, you can tap into new audiences, share resources, and build credibility in the developer community.”
Planning and Strategizing for Community Growth
“Defining your community goals and objectives is a crucial step in building and scaling a successful developer community for your startup.”
OperatingSystem is brought to you by Liberate Labs.
Liberate Labs is a SaaS growth studio that helps non-technical CEOs solve GTM, product development, & growth marketing challenges.
Development 💻
Source: TBM 308: Boundary of Safely Challenged Assumptions
Challenging Assumptions in Software Development
“Maximum size of a team of teams should be the largest group of people that can challenge its own assumptions under challenging conditions.”
Ad Hoc Infrastructure Building
“Infrastructure should be built after an application already has the functionality, but in a clearly inferior form.”
Guide to Multi-Tenancy Architecture
“Multi-tenancy offers a compelling architecture that brings us significant advantages in terms of cost efficiency, scalability, and maintenance.”
Distribution 🚛
Source: 15 mistakes PMs & PMMs need to avoid for better product launches
Mistakes to Avoid in Product Launches
“Product launches are difficult to get right due to intense competition for attention, with marketing teams spending many hours planning campaigns with little ROI.”
Maddyness’ Innovative Lifetime Subscription
“We’ve become aware of the importance and strength of our community – their loyalty and commitment to our work, it’s really powerful to our subscription model.”
SaaS Pricing Strategies for Success
“Userpilot has a range of analytics and feedback tools that can be helpful in the process of developing pricing.”
Leadership 🐘
Source: How to manage stakeholders in SaaS management: Balancing urgency, security, and budget
Negative Roadmaps for Startups
“The idea of a negative roadmap is to document things that are not going to happen in the product or things that are going to be removed from the product.”
When to Hire BigCo Folks
“If you’re < $10m ARR, probably even < $20m ARR, possibly even $40m ARR, don’t hire anyone who’s first line on their LinkedIn is ‘Managed a team of …'”
Optimizing Cash Flow Management
“We have found that implementing a ‘Zero-Based Budgeting’ (ZBB) approach significantly strengthens our cash flow management.”
EXTRA: How Critical Customers Judge You
Do They See You As Part of Their SaaS Sprawl Problem?
“SaaS sprawl is the unchecked growth of SaaS applications within an organization, leading to cost overruns, security issues, and increased complexity for IT.”
How They’re Being Encouraged To Manage Their SaaS Portfolio
“By providing visibility to the organization on what is available and how to access it easily, IT leaders can review what software is available, review it and even deploy it directly.”
AI Enablement 🤖
Source: Google’s Gemini gets new Gems assistants, Imagen 3 | CIO
Google’s Gemini Gets New Features
“Gemini Advanced is a paid premium subscription of Gemini with the first month free presently.”
Cohere’s Command R Improvements
“The latest versions of the Command R model series offer improvements across coding, math, reasoning, and latency.”
OpenAI’s GPT-4o Mini Release
“OpenAI has released GPT-4o Mini, a cheaper and smarter model that can be used with TypingMind Artifacts.”
Chatter 💬
Source: Working in a company that doesn’t know their customers
Finding Indie Hacker Communities
“Indie Hackers is a community of entrepreneurs and makers who share knowledge, resources, and support to help each other build and grow successful businesses.”
Risks of Wartime Leadership
“A startup with a wartime leader may prioritize aggressive growth over sustainable development, risking burnout and potential collapse.”
Product Research Bias
“99% of product research is assuming that everyone behaves like Americans.”
Impact of Efficient UX Design
“Efficient UX design can boost user retention by up to 400%.”
Organic Growth Success Story
“We have created a subscription product and for the first 6 months, we focused on developing our Product-Led Growth strategy using only organic and $0 marketing tactics.”
Veeva’s SaaS Success Story
“I always thought, [Vertical SaaS] was a contrarian viewpoint. I didn’t know it at the time.” – Peter Gassner, CEO and co-founder of Veeva Systems
That’s a wrap–
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