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GTM 🚀
Source: AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada – Velocity Partners
Evolving B2B Go-To-Market Strategies
AudiencePlus CEO Anthony Kennada discusses evolving B2B GTM strategies, emphasizing first-party data and subscription-centric content to build stronger audience relationships.
ICONIQ Growth’s GTM Best Practices
ICONIQ Growth’s ongoing series explores GTM best practices, including benchmarks and strategic shifts, to help scale B2B SaaS organizations effectively.
Your Business is More Than Your Product
Dropbox built a SaaS empire without code, focusing on strategy: trend-spotting, early engagement, relationship-building, influencer involvement, public user research, viral content, referrals, and continuous community engagement to drive growth before and after launch. 👇
Integrating Traditional and Innovative GTM Approaches
Successful SaaS companies are integrating traditional and innovative GTM approaches to maximize reach and efficiency in their go-to-market strategies.
Development 💻
Source: Product Experiments: Dropping Bad Ideas Fast Enough
Miro’s Growth Strategy
Miro’s success stems from creating multiple enterprise entry points, leveraging Product-Led Growth, blending PLG with product-led sales, and fostering a strong user community, driving 10x growth over three years.
OperatingSystem is brought to you by Liberate Labs.
Liberate Labs is a SaaS growth studio that helps non-technical CEOs solve GTM, product development, & growth marketing challenges.
Effective Product Experimentation Framework
Learn to run effective product experiments, starting small and gradually increasing investment, to validate ideas quickly and reduce risk in your SaaS development process.
Addressing Common Product Management Pitfalls
Recognize and address common product management pitfalls, such as treating PM as project management, outdated PRDs, and lack of analytics, to create more effective product practices.
Distribution 🚛
Source: Autism Therapy Startups Writing the Playbook for Expanding Responsibly – Behavioral Health Business
Transitioning from PLG to Enterprise Sales
Totango + Catalyst’s CMO Karen Budell shares key takeaways for transitioning from PLG to enterprise sales, emphasizing executive influence, marketing mix adjustments, and selling leadership expertise.
Figma’s Pricing Strategy Analysis
Rosie Hoggmascall examines Figma’s pricing strategy, highlighting the importance of aligning monetization with value proposition and prioritizing transparency in collaborative tools.
Autism Therapy Startups’ Expansion Strategies
Autism therapy startups navigate unique challenges by defining priorities, building relationships, maintaining mission fidelity, and strategically approaching M&A to scale responsibly in a growing market.
Leadership 🐘
Source: Raw intuitions about startups – by Gordon Brander
Scaling a Startup Successfully
Harvard Business School’s Jeffrey Rayport discusses challenges of scaling a business, emphasizing the importance of understanding cash flow, profit market fit, and cultural alignment for long-term success.
Hiring Growth Leaders with Scientific Backgrounds
Hiring growth leaders with scientific backgrounds can be beneficial due to their rigorous thinking, ability to distinguish correlation from causation, and capacity to test assumptions effectively.
Raw Intuitions About Startups
A first-time founder shares insights on building startups, emphasizing product-first approach, customer experience prioritization, and leveraging ecosystem tailwinds while being opportunistic and risk-tolerant.
AI Enablement 🤖
Source: TAI #111; What Does Deepseek’s 10x Cheaper Reused LLM Input Tokens Unlock?
Deepseek’s 10x Cheaper Reused LLM Input Tokens
Deepseek’s Context Caching on Disk technology reduces API costs for reused input by up to 90%, potentially unlocking new economically viable LLM applications and capabilities.
Vertical SaaS Benchmarks and AI Integration
Tidemark’s report on vertical SaaS benchmarks outlines a playbook for building enduring software companies, emphasizing multi-product strategies, platform development, and FinTech integration, with growing importance placed on AI product lines.
SpreadsheetLLM: Optimizing LLMs for Spreadsheets
SpreadsheetLLM introduces an efficient encoding method designed to enhance LLMs’ understanding and reasoning capabilities specifically for spreadsheet applications, potentially revolutionizing data analysis and manipulation.
Chatter 💬
Source: AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada – Velocity Partners
Navigating Post-Startup Shutdown
A non-technical founder seeks advice on transitioning to product management after shutting down their startup, leveraging their Ivy League education and diverse experience in ad tech and impact investing.
Mark Yeramian on Ecommerce Founders
More ecommerce founders are buying back stakes in their brands to escape investor pressure and focus on long-term vision and sustainable growth.
Reddit Thread on Referral Programs vs. Sales Teams
A SaaS founder initiates a discussion on Reddit about using a referral program with freelance sales reps as an alternative to hiring a full sales team, seeking community advice on implementation strategies.
That’s a wrap–
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